About the Project
63% Higher Retention: How Smarter Onboarding Improved the Fitness Experience at PulsePlus.
Category:
Fitness App UX & Product Design
Year:
2024
Pulse+ is a subscription-based fitness platform offering guided workouts, personalized plans, and wellness tracking tools. While the app attracted a strong number of downloads, many users abandoned the experience during onboarding. The redesign focused on simplifying account setup, improving habit-building flows, and creating a more motivating user experience that encouraged long-term engagement.
Objectives
Simplify onboarding for first-time users
Increase retention during the first 30 days
Improve workout discovery and personalization
Create a more motivating progress-tracking experience
Reduce friction across subscription and account flows
Build a scalable interface for future wellness features
Words from the client
“The onboarding improvements made a massive difference for our retention numbers. Users now understand the value of the app much faster, and engagement has continued to grow month after month. The experience feels smoother, smarter, and far more motivating.”
Marcus Lee, Product Manager
